Provoke - mirror mirror (with hyunho choi) BACK
  How medium and context is used can influence the interactions of the audience. Either starting small scale looking at your surrounding area, or thinking of a bigger audience in London. Taking any subject that interests you, produce a piece of communication in the urban environment with the objective to provoke a reaction.

With thousands commuting via underground everyday, the daily congestion of grime is on an immense level. CAL (Campaign for Clean Air in London) has warned City Hall that levels of ingestible 'tunnel dust' in the London Underground systems are significantly higher than those found on the metro systems in other major cities. Using this vital information we aimed to provoke people to beware of germs in underground.
  Location: London Underground
Target Market: Underground commuters
Strategy: Beware of dirt and germ in underground (Mind germs)